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內容簡介
1.The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users.
2.The text offers an interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.
3.This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.
作者簡介
Karl Ulrich
現職:University of Pennsylvania
Steven Eppinger
現職:Massachusetts Institute of Technology
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